HOW TO MAKE A SUCCESSFUL JUST GIVING PAGE
Creating a JustGiving page is a simple way to tell people about your fundraising, collect donations and keep supporters up to date with your progress. Whether you’re fundraising on your own, with a team or as part of a company, it’s easy to get started.
CREATE A JUST GIVING PAGE
To set up a fundraising page for your event, please follow the steps below:
1. Visit the Institute for Medical Innovation fundraising page on JustGiving. Please ensure you have created an account and are logged into JustGiving otherwise, you will not be able to create a fundraising page.
2. Click on the orange “start fundraising” button.
3. Select whether you are fundraising in memory of a loved one
4. Choose your fundraising event or click “I’m doing my own activity”.
5. Fill out the details of your fundraiser, including your fundraising target, URL, title, description, and any images you want to add.
6. Click “finalise” to create and publish your page.
HOW TO MAXIMISE YOUR FUNDRAISING
Tell a compelling story: People are more likely to support your fundraiser if they understand why it matters to you. Whether you’ve been personally affected or simply want to make a difference, sharing your motivation helps people feel connected to your cause. Be honest, authentic and don’t be afraid to make it personal.
Social media: Social media is a powerful way to reach a wide audience. Share your fundraising page across channels such as Facebook, Instagram, LinkedIn, and TikTok, and encourage others to share it too. Use photos, videos, and updates to keep your content engaging, and don’t forget to add your donation link each time you post. Tag us @sotonalumni on Instagram or University of Southampton Alumni and Supporters on Facebook, and we will reshare your story.
Update your supporters: Keep your supporters involved by sharing regular updates on your progress. Whether it’s how much you’ve raised, how your training is going, or how your event plans are coming together, these updates help maintain interest and encourage continued support.
Ask more than once: Not everyone will donate the first time they see your post. Posting reminders and updates gives supporters another chance to get involved and can make a big difference to your final total.
Thank your supporters: A simple thank you goes a long way. Show your appreciation by thanking everyone who donates or shares your page. Letting people know the impact of their support helps them feel part of your fundraising journey.